What It All Comes Down To


So, to bring this focus week to a close.

We started with the idea that this isn’t about discipline or willpower.

Most people I know aren’t short on effort.

They’re already trying. Often too much and too hard.

Then we looked at goals. Or rather, the way we tend to pile them all together even though they are quite different.

More business, more clients, more money, more time, more freedom. All valid, but all different.

And all pulling your attention in different directions if you don’t stop to clarify what they mean and then separate them.

Yesterday, we talked about preparation and about how easy it is to keep learning, collecting, and keeping options open, long after that phase has stopped being helpful.

If there’s a thread running through all of this, it’s not productivity. It’s not focus in the abstract sense either.

It’s choice.

Or more specifically, the choices you keep postponing.

Because the moment you decide what you’re actually doing it all for, a lot of other things automatically fall away.

They’re no longer yours to pursue right now.

That’s uncomfortable. Especially when you work for yourself. No one forces that decision. No one closes doors for you. So everything stays open by default.

And when everything stays open, your attention leaks everywhere.

Focus, in the end, isn’t some heroic act of concentration or that stupid "24-7 grind".

It’s much more subtle than that.

It’s deciding what matters enough to stick with, and accepting that the rest will just have to wait.

Maybe not forever, but just for now.


If there’s one useful thing to sit with after this week, it might be this:

Where are you still keeping things open because choosing would mean letting something go?

You don’t need to answer that today. You don’t need to fix anything either. Just noticing it already changes how you look at your time and energy.

Thanks for reading along this week. I appreciate you.

Make it a great weekend.

P.s. It's cold, but sunny here, so I am going to go for a nice walk and let my thoughts roam a bit.


Joeri Schilders

SOLOPRENEUR l VIDEO MAKER l EDUCATOR

I help solo professionals like business coaches & consultants stand out and attract clients, so that they can reach an audience that others can only dream of.

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